Miami Ad School of Ideas Hackathon x KFC
The Miami Ad School of Ideas’ students from around the world broke off into teams of 5 and over a 48hr competition, my team and I worked together on a social impact brief sponsored by KFC.
We then presented our Social Purpose brand proposal to KFC Spain.
Team:
Dario Caudana, Facundo López, Camila Guerrero, Sergio Del Hierro, Priscilla Paris De La Cruz
Coach: Sudarshan (Sudi) Waghmare
Problem
KFC Spain needed to find a relevant way to express that everyone deserves a first chance. We were a to find a relevant cause, meaningful message connected to the brand that allowed a positive social impact.
Solution
To give used oil a first chance and repurpose it into KFC’s Fried Chicken Soap.
