Role: Art Director x Content Creator
On the Pop-Tarts Account I flexed my unique skillset of concepting, shooting and editing as we leaned harder into TikTok trends and social ads. I shot scrappy setups in my kitchen, planned future content, edited things myself and with designers and worked with high-end directors for our more polished social assets with bigger budgets.
AGILE CONTENT
noun
quick and efficiently coordinated content made in 1-3 days that join in on social trends, cultural moments, replying to comments and boosting fan/user generated content.
