Pop-Tarts Social Media

 
 

Role: Art Director x Content Creator

On the Pop-Tarts Account I flexed my unique skillset as of concepting, shooting and editing as we leaned harder into TikTok trends and social ads. I shot scrappy setups in my kitchen, planned future content, edited things myself and with designers and worked with high-end directors for our more polished social assets.

AGILE CONTENT

noun

  1. quick and efficiently coordinated content made in 1-3 days that join in on social trends, cultural moments, replying to comments and boosting fan/user generated content.

Arby's Social Media

 
 

Role: Art Director x Content Creator

On the Arby’s Account I was a Jack-Of-Trades acting as an Art Director, Photographer, Videographer and Editor. I brainstormed new concepts and made a lot of content.

Marketwake Content

 
 

ROLE: CONTENT CREATOR

I’m currently spearheading the Content Creation role at Marketwake, creating processes, coordinating timelines for projects and estimated hourly breakdowns for how long a project might take.

On a daily basis I brainstorm concepts, collaborate with copywriters & content strategists on the messaging and tone of a project, then I film, edit & revise projects through to completion!

Punchlist

CURAMIA TEQUILA

Pride: Know Your Rights PSA

Role: Creative Producer

Agency: JOAN Studios

Client: Queens Community House

For NYC Pride, JOAN Studios partnered with the Queens Community House to launch a Know Your Rights PSA for the NYC queer youth.

This series of videos is a place where students can learn about their rights and how they can advocate for themselves in and out of school.

We made sure to discuss local, state and federal laws protecting youth from discrimination, harassment and bullying based on sexual orientation, gender identity and expression.

SOCIAL CUTDOWNS

Generation Q is an LGBTQ+ youth program of Queens Community House, one of the borough's largest social service organizations. Generation Q is a friendly, affirming environment with a wide variety of educational and recreational opportunities, as well as social and emotional support.

This PSA is a tool that Generation Q will be utilizing in their trainings to extend their reach to schools across Queens and the greater NYC area supplemented with a toolkit and technical support provided by Generation Q staff.

Thanks to The Office for the Prevention of Hate Crimes for the funding to create this video, JOAN Studios/JOAN Creative (@Joancreative) in partnership with PANIC Studios (@Panicstudio) and Scriptwriter, Alex Powers (@alexmario_7)

Keurig: Get Lit

Commercial

Role: Writer, Director, Producer

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Keurig: “GET LIT”

Millennials & Gen z Are Really Into Coffee…

And more needs to be done to speak in their visual language

I wanted to capture the energy and feeling I get when I drink coffee using bold graphics, fun digitally drawn elements and in-your-face camera movement.

The K-mini Single Cup is the perfect product to be marketed to the on-the-go busy millennial where they can choose, from a diverse selection of K-Cups tailored to their liking.

INSTAGRAM

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BANNER ADS

 
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Medium Banner 300 x 250

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Wide Skyscraper 160 x 600

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Leaderboard 728 x 90

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Personal Work: Stills